There are some business owners who are making good use of social space while others are still struggling to make meaningful connections. Understanding how social platforms like Instagram work is the first step towards establishing authority in this particular space. Managing an Instagram account, looking for new followers, liking posts and creating new content can be time-consuming. You may find yourself spending a lot of time on Instagram which compromises your service delivery as well. Automation can save tons of time and allow you to balance between work and social engagement. The following are simple tips on how to make Instagram automation work
Creating attractive content
Posting on a regular basis will not win new followers or conversions if your content is not of the highest quality. Simple mistakes such as grammatical errors and wrong use of hashtags can cost you a lot of followers. Ensure that you proofread all your captions before you post your content and avoid losing potentials. Your graphics should as well be of high quality because most Instagram users are interested in the visuals more than text.
Work on your profile
Instagram users want to interact with businesses that have real owners. The bio section offers a platform where you can state who you are and what you offer. Make the best out of this section and help people know more about your products and services in general. The choice of the username will depend on the industry and the type of business that you operate. The best idea is to have a different business profile and a personal account if you are not a brand yourself.
Have a schedule
The good with designing a schedule is that you will never run out of ideas on what to post. Most people tend to focus so much on marketing their business and fail to create content that answers the basic questions that followers are seeking answers on. A good schedule will indicate when you should create marketing posts, when to educate and when to inform. You can supplement your plan with a scheduling tool that will help you deliver content during the best time. Just check the type of content that competitors post and get an idea of what a good schedule should look like.
The search for the perfect automation tool should not be that hard. You can check Jonathon Spire as he reviews some of the coolest tools that you can use today.